A beer distributor is suing the Maine Bureau of Liquor Enforcement for "barring it from selling a beer with a label depicting Santa Claus enjoying a pint of brew." A complaint was filed in federal court last week by the Maine Civil Liberties Union.
Same thing happened last year, with a different, but thematically similar, label. "'Last year it was elves. This year it's Santa. Maybe next year it'll be reindeer,' said Daniel Shelton, owner of the [distributor]."